Overview
myAPE connects buyers, sellers and investors in wind and solar energy parks. Emmanuel joined at foundation stage as founding designer and built the entire product from a blank frame, 20+ screens across desktop, tablet and mobile.
Approach
- 01
The core challenge was credibility: these transactions involve serious capital and complex due diligence, so the interface had to read institutional without feeling cold.
- 02
A full design system came first in Figma: visual language, component library and spacing scale, before a single screen was designed.
- 03
The seller wizard was the hardest flow: a multi-step form capturing technical asset data, legal documentation and pricing, built to cut abandonment with clear progress and contextual guidance.
- 04
Beyond product, we lead creative production for PPC and organic growth: motion graphics, video editing and static ad assets.
Outcome
A shipped marketplace covering homepage, listings, search, authentication and both buyer and seller dashboards, plus an ongoing growth creative pipeline.
20+
Screens designed
3
Breakpoints
Full
Design system
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