Banner and ad design that
earns the impression.
Static and animated creative for Google Display, Meta, LinkedIn and programmatic. Every size your platforms ask for, built to stay sharp at the smallest one, and matched to the page it points at.
Send us your current ads. We'll tell you what's costing you clicks, free.
- Fixed price per set, not per size
- HTML5 and static
- Delivered in your platform's specs
Four things quietly eating your ad budget.
One creative, running since spring
Frequency climbs, click-through drops, and the platform charges you more to reach the same people. Ad fatigue isn't a theory, it's arithmetic. The fix is new creative on a schedule, not a better targeting setting.
The banner was resized, not redesigned
A 300x250 squeezed into a 160x600 leaves type at six pixels and a logo nobody can read. Every size needs its own composition, or you're paying full price for placements that communicate nothing.
It looks like a different company than the page it links to
Different headline, different colours, different promise. The click costs the same either way, but the visitor arrives confused and leaves. Message match is the cheapest conversion fix there is and almost nobody does it.
It was made in whatever was open at the time
Canva, a slide deck, a screenshot of the website with a button drawn on. It runs next to competitors who spent properly, and the comparison is doing the work you're paying for.
Work for you to see.
Excerpts from Manousos Vasilakis' Portfolio (Emmanuel's Design), Co-founder of Tandem Studios
Priced per set, not per size.
Every size the platform actually asks for
The full IAB set plus the platform-specific ones: Google Display, Meta feed and stories, LinkedIn, YouTube companion, programmatic. You tell us where it's running, we deliver what that placement needs.
HTML5 animation, not a GIF
Sharp type at any size, under the file weight limits, and animation that doesn't turn your logo into a smear. GIFs blur text and blow the budget on file size. We build in HTML5 and hand over the packaged files.
Designed from the smallest size up
If it works at 300x50 it works everywhere. Starting at the mobile leaderboard forces the message down to what actually fits, which is usually the message you should have been running anyway.
Matched to the page it points at
Same headline, same offer, same colours as the landing page. If the two don't currently agree, we'll tell you which one is wrong.
From brief to live set in about a week.
Short, because ad creative that takes a month has already missed the campaign.
- 01
Free creative review
Send us what's running now and where. We come back with a written read on what's underperforming and why, plus the size list your placements actually need. No charge whether you hire us or not.
2 DAYS
- 02
Concept and message
Two routes, each with the headline, the offer and the visual idea worked out at the smallest size first. You pick one before anything gets polished.
DAYS 1 TO 2
- 03
Master sizes designed
The three or four key sizes designed properly, animation timed and reviewed. One round of revisions included at this stage.
DAYS 3 TO 4
- 04
Full set built and delivered
Every remaining size adapted rather than stretched, exported to your platform's specs, checked against file weight limits, and handed over ready to upload. We can upload them ourselves if you'd rather.
DAYS 5 TO 7
One price per set.
However many sizes that takes.
Nobody should pay per banner. You're buying one idea, adapted properly.
Static Campaign Set
One concept, every size, no animation.
- Two concept routes, one taken forward
- Headline and offer written with the design
- Every size your placements need
- Exported to platform specs
- Ready in about a week
Animated Set
The same, built in HTML5 with motion.
- Everything in the static set
- HTML5 build, under weight limits
- Animation timed to the platform's loop rules
- Static fallback frame for every size
- Packaged and ready to upload
Creative Retainer
Fresh creative on a schedule, before fatigue costs you.
- New concept every month
- Full size set each time
- Performance readout and next recommendation
- Seasonal and promotional variants
- Priority turnaround
What people ask before
booking a set.
How much does banner ad design cost?+
Pricing depends on scope and is quoted per set. One price for the whole set regardless of how many sizes it contains, because charging per banner punishes you for advertising in more places.
How many sizes do I actually need?+
Usually fewer than the platform suggests and more than you're currently running. Google Display rewards having the full set because it can fill more inventory, but there's no point producing sizes for placements you've excluded. The free review includes the list for your specific setup.
Static or animated?+
Animated generally performs better on display, and static often wins in social feeds where motion is the norm and stillness stands out. If you're unsure, run both. We supply a static fallback for every animated size anyway, so you're covered either way.
Do you write the ad copy?+
Yes. The headline and the offer are designed with the layout rather than dropped into it afterwards, which is the difference between an ad that fits and an ad that's been made to fit.
Do you run the ads as well?+
No. We design and build the creative and hand it over ready to upload, or upload it ourselves into your account. If you don't have someone running the media side we can recommend people, but we'd rather do one thing properly than bill you for two.
Can you match our existing brand?+
Yes, and if the brand guidelines don't cover advertising, which most don't, we'll extend them rather than improvise. If we built your site, the ads will match it exactly.
How fast can you turn a set around?+
About a week from approved concept. Faster is possible on the retainer, where the system already exists and only the message changes.
Send us what's running now.
We'll come back with a written read on why it's underperforming and what to change first. It's the same review we'd run if you hired us, and it costs nothing.
Get a free creative reviewNo charge. No obligation. No follow-up sequence.